Behr / Hella Alternative Products

[shogun]

Just for info, when you find a super cheap Behr / Hella product it is for sure a product out of their socalled Alternative Products Range and NOT the original Hella / Behr quality.
Here is a flyer with important info on that, so that you see what you are buying.
http://www.behrhellaservice.com/behrhellaservice-com-en/assets/media/J00744_Flyer_Alternate_Range_GB.pdf

"Alternative for repairs in relation to the current value of the car"

That means cheap products comparable to other aftermarket brands and I assume the quality is accordingly, see some claims for example about radiators.


Alternative products are labeled with "Alternative". The alternative items which are being offered parallel to the corresponding original parts are provided with a separate part number and are labeled "Alternative".

As you can see from the flyer, the original Behr is marked as produced by Behr, while the Alternative product just mentions "Alternative, Time Value Repair, Made in....."

E34 radiators as example

Original part.............................Alternative part
8MK 376 713-241...........8MK 376 713-244
8MK 376 717-211...........8MK 376 717-214
8MK 376 712-371...........8MK 376 712-374
8MK 376 710-781...........8MK 376 710-784

[genphreak]

Interesting!

Don't buy a cheap part that won't fit... buy a cheap fit that will fail. lol!

I can see them selling more parts through repairers by making it easy for repairers to opt for their 'light' replacement part than go out to an alternative supplier.

From a business perspective, I can't see why they (and others) have waited so long to do this, the competition are already very well setup.